Posts tagged: tourism

The Master of Science in Hospitality and Tourism Management is a rigorous two-years program designed to prepare students for leadership roles in the dynamic hospitality and tourism industry, with a focus on the French context. The program provides a comprehensive understanding of hospitality and tourism management principles, strategic planning, marketing, and operational management. Through a combination of theoretical coursework, practical experiences, and industry immersion, students will develop the skills and knowledge necessary to succeed in diverse sectors of the hospitality and tourism industry.

Duration: 2 years (4 semesters)

Year 1: Semester 1

• • Tourism Marketing and Destination Management
    

     

    • • Marketing strategies tailored to tourism destinations
    • • Destination branding and promotion

• • Hospitality Operations Management
    

     

    • • Principles of managing hospitality operations
    • • Food and beverage management and service

• • Tourism Marketing and Destination Management
    

     

    • • Marketing strategies tailored to tourism destinations
    • • Destination branding and promotion

• • Financial Management in Hospitality and Tourism
    

     

    • • Financial analysis, budgeting, and cost control in the industry
    • • Revenue management fundamentals

• • Cross-Cultural Management in Hospitality
    

     

    • • Understanding cultural diversity and its impact on hospitality
    • • Interpersonal communication skills in cross-cultural contexts

Year 1: Semester 2

• • Strategic Management in Hospitality
    

     

    • • Strategic planning and decision-making in hospitality enterprises
    • • o Competitive analysis and industry positioning

• • Revenue Management and Pricing Strategies
    

     

    • • Advanced revenue management techniques
    • • Pricing strategies for hospitality services

• • Sustainable Tourism Development
    

     

    • • Principles of sustainable tourism and responsible travel
    • • Environmental and social impacts of tourism

• • Customer Relationship Management in Hospitality
    

     

    • • Building and managing customer relationships in hospitality
    • • o Service quality and guest satisfaction

• • Digital Marketing for Hospitality and Tourism
    

     

    • • Utilizing digital tools and platforms for marketing hospitality services
    • • Online reputation management and social media strategies

Year 2: Semester 3

• • Internship or Applied Research Project in Hospitality and Tourism (20 weeks)
    

     

    • • Hands-on experience in a hospitality or tourism organization
    • • Applied research on a relevant industry topic

• • French Language and Culture for Hospitality Professionals
    

     

    • • Advanced French language skills for hospitality contexts
    • • Understanding French culture and customs in the industry

• • Seminar on Current Issues in Hospitality and Tourism
    

     

    • • Exploration of contemporary challenges and trends in the field
    • • Guest lectures from industry professionals and researchers

• • Professional Development and Career Management in Hospitality Industry
    

     

    • • Career planning and management skills development
    • • Leadership and teamwork in hospitality settings

Year 2: Semester 4

• • Specialization Elective 1
    

     

    • • Choose from:
        

         

        • • Luxury Hospitality Management
        • • Culinary Tourism and Gastronomy
        • • Event Management in Tourism

• • Specialization Elective 2
    

     

    • • Choose from:
        

         

        • • Hotel Development and Asset Management
        • • Wellness and Spa Management
        • • Tourism and Digital Innovation

• • Thesis Research and Writing
    

     

    • • Research proposal development and thesis preparation
    • • Independent research under faculty supervision

• • Graduation Preparation
    

     

    • • Final project presentations
    • • Career workshops and networking events

Note:

• • This structured curriculum combines foundational knowledge in hospitality and
    tourism management with advanced topics and specialized electives to cater to
    diverse career interests.

• • The 20-week internship or applied research project in Semester 3 provides
    valuable practical experience and networking opportunities.

• • French language and culture courses are integrated to enhance students’
    adaptability and effectiveness in the French hospitality and tourism context.

• • The program emphasizes continuous engagement with industry practices
    through seminars, guest lectures, and industry projects to ensure graduates are
    well-prepared for leadership roles in the hospitality and tourism sector.

• • This curriculum is designed to be adaptable and responsive to evolving industry
    demands and academic standards, fostering a dynamic learning experience for
    aspiring professionals in the field of hospitality and tourism management.