Master of Science (MSc) in Artificial Intelligence and Data Science

by with No Comment Masters

Course Duration: 2 years

Semester 1

  • Foundations of Artificial Intelligence
    • Introduction to AI concepts, history, and applications
    • Machine learning basics: algorithms, supervised and
      unsupervised learning
    • Probability and statistics for data science
  • Data Mining and Analytics
    • Data preprocessing and cleaning
    • Exploratory data analysis
    • Clustering and association rule mining
  • Programming for Data Science
    • Python programming fundamentals
    • Data manipulation with Pandas
    • Visualization with Matplotlib and Seaborn
  • Mathematics for Machine Learning
    • Linear algebra essentials
    • Calculus and optimization
    • Probability theory

Semester 2:

  • Advanced Machine Learning
    • Deep learning fundamentals
    • Neural networks architectures
    • Convolutional and recurrent neural networks
  • Big Data Technologies
    • Introduction to distributed computing
    • Hadoop and MapReduce
    • Spark for large-scale data processing
  • Natural Language Processing
    • Text preprocessing and tokenization
    • Sentiment analysis and language modeling
    • Neural network approaches to NLP
  • Ethics in AI and Data Science
    • Legal and ethical considerations in AI
    • Bias and fairness in algorithms
    • Privacy and data protection regulations

Semester 3:

  • Advanced Data Science
    • Time series analysis
    • Feature engineering and selection
    • Model evaluation and ensemble methods
  • Reinforcement Learning
    • Markov decision processes
    • Q-learning and policy gradients
    • Applications in robotics and gaming
  • Cloud Computing for AI
    • Cloud platforms (AWS, GCP, Azure)
    • Deploying and scaling AI models
    • Serverless computing for AI applications
  • Capstone Project Preparation
    • Research methods and project design
    • Proposal writing and project planning

Semester 4:

  • Capstone Project
    • Work on a substantial AI or data science project
    • Implementing and evaluating a solution
    • Writing a thesis and presenting findings
  • Internship (or Electives)
    • Optional internship in industry or research
    • Alternatively, choose from advanced elective courses:
      ▪ Computer vision
      ▪ Bayesian methods in AI
      ▪ Graphical models
      ▪ Healthcare analytics
  • Professional Development
    • Job search strategies
    • Interview preparation
    • Networking and career pathways in AI and data science

Note: This curriculum blends theoretical knowledge with hands-on experience, preparing students for careers in AI and data science across various industries. It’s essential to incorporate practical projects, internships, and networking opportunities to enhance real-world skills and employability. Additionally, this curriculum aligns with the evolving landscape of AI and data science, emphasizing ethics, big data technologies, and advanced machine learning concepts.

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Master of Science (MSc) in International Marketing

by with No Comment Masters

The Master of Science (MSc) in International Marketing program is designed to equip students with advanced knowledge and skills in global marketing strategies, market research, consumer behavior analysis, and international business practices. This comprehensive 2-year program integrates theoretical learning with practical applications, preparing graduates for successful careers in the dynamic field of international marketing.

Year 1: Semester 1

  • Global Marketing Strategy
    • Understanding international market dynamics
    • Strategic planning for global expansion
    • Market segmentation and targeting
  • Consumer Behavior Analysis
    • Psychological and sociological factors influencing consumer decisions
    • Cross-cultural consumer behavior
    • Brand perception and loyalty
  • International Business Environment
    • Political, economic, and legal aspects of global markets
    • International trade policies and agreements
    • Cultural dimensions in international business
  • Digital Marketing in Global Context
    • Digital marketing trends and technologies
    • Social media strategies for international markets
    • E-commerce and online branding

Year 1: Semester 2

  • Market Research and Analytics
    • Quantitative and qualitative research methodologies
    • Data analysis for marketing decisions
    • Market forecasting and trend analysis
  • Global Brand Management
    • Brand development strategies across cultures
    • Brand positioning and differentiation
    • Managing brand equity in international markets
  • International Sales and Negotiations
    • Sales techniques for diverse markets
    • Cross-cultural negotiations and deal-making
    • Sales management in global contexts
  • Language for Business
    • Business communication in a multicultural setting
    • Professional writing and presentation skills
    • Language proficiency in key business markets

Year 2: Semester 3

  • Integrated Marketing Communications
    • Advertising and promotion strategies
    • Public relations in international campaigns
    • Multichannel communication planning
  • Strategic Market Planning
    • Developing international marketing plans
    • Budgeting and resource allocation
    • Risk assessment and contingency planning
  • Emerging Markets and Global Expansion
    • Opportunities and challenges in emerging economies
    • Market entry strategies for new territories
    • Sustainable marketing practices
  • Internship or Research Project
    • Practical industry experience or academic research under faculty supervision

Year 2: Semester 4

  • International Marketing Management
    • Managing multinational marketing teams
    • Leadership in cross-cultural environments
    • Corporate social responsibility in global marketing
  • Entrepreneurship in International Markets
    • Launching and scaling ventures globally
    • Innovation and market disruption
    • Venture capital and funding strategies
  • Capstone Project
    • Comprehensive research project or consultancy project in collaboration with industry partners
    • Presentation and defense of findings

This program title emphasizes the focus on strategic marketing approaches tailored for international markets, highlighting the integration of theoretical insights with practical strategies essential for navigating the complexities of global business environments.

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Master of Science in Hospitality and Tourism Management

by with No Comment Masters

The Master of Science in Hospitality and Tourism Management is a rigorous two-years program designed to prepare students for leadership roles in the dynamic hospitality and tourism industry, with a focus on the French context. The program provides a comprehensive understanding of hospitality and tourism management principles, strategic planning, marketing, and operational management. Through a combination of theoretical coursework, practical experiences, and industry immersion, students will develop the skills and knowledge necessary to succeed in diverse sectors of the hospitality and tourism industry.

Duration: 2 years (4 semesters)

Year 1: Semester 1

     

      • Tourism Marketing and Destination Management

           

            • Marketing strategies tailored to tourism destinations

            • Destination branding and promotion

        • Hospitality Operations Management

             

              • Principles of managing hospitality operations

              • Food and beverage management and service

          • Tourism Marketing and Destination Management

               

                • Marketing strategies tailored to tourism destinations

                • Destination branding and promotion

            • Financial Management in Hospitality and Tourism

                 

                  • Financial analysis, budgeting, and cost control in the industry

                  • Revenue management fundamentals

              • Cross-Cultural Management in Hospitality

                   

                    • Understanding cultural diversity and its impact on hospitality

                    • Interpersonal communication skills in cross-cultural contexts

              Year 1: Semester 2

                 

                  • Strategic Management in Hospitality

                       

                        • Strategic planning and decision-making in hospitality enterprises

                        • o Competitive analysis and industry positioning

                    • Revenue Management and Pricing Strategies

                         

                          • Advanced revenue management techniques

                          • Pricing strategies for hospitality services

                      • Sustainable Tourism Development

                           

                            • Principles of sustainable tourism and responsible travel

                            • Environmental and social impacts of tourism

                        • Customer Relationship Management in Hospitality

                             

                              • Building and managing customer relationships in hospitality

                              • o Service quality and guest satisfaction

                          • Digital Marketing for Hospitality and Tourism

                               

                                • Utilizing digital tools and platforms for marketing hospitality services

                                • Online reputation management and social media strategies

                          Year 2: Semester 3

                             

                              • Internship or Applied Research Project in Hospitality and Tourism (20 weeks)

                                   

                                    • Hands-on experience in a hospitality or tourism organization

                                    • Applied research on a relevant industry topic

                                • French Language and Culture for Hospitality Professionals

                                     

                                      • Advanced French language skills for hospitality contexts

                                      • Understanding French culture and customs in the industry

                                  • Seminar on Current Issues in Hospitality and Tourism

                                       

                                        • Exploration of contemporary challenges and trends in the field

                                        • Guest lectures from industry professionals and researchers

                                    • Professional Development and Career Management in Hospitality Industry

                                         

                                          • Career planning and management skills development

                                          • Leadership and teamwork in hospitality settings

                                    Year 2: Semester 4

                                       

                                        • Specialization Elective 1

                                             

                                              • Choose from:

                                                   

                                                    • Luxury Hospitality Management

                                                    • Culinary Tourism and Gastronomy

                                                    • Event Management in Tourism

                                             

                                              • Specialization Elective 2

                                                   

                                                    • Choose from:

                                                         

                                                          • Hotel Development and Asset Management

                                                          • Wellness and Spa Management

                                                          • Tourism and Digital Innovation

                                                  • Thesis Research and Writing

                                                       

                                                        • Research proposal development and thesis preparation

                                                        • Independent research under faculty supervision

                                                    • Graduation Preparation

                                                         

                                                          • Final project presentations

                                                          • Career workshops and networking events

                                                    Note:

                                                       

                                                        • This structured curriculum combines foundational knowledge in hospitality and
                                                          tourism management with advanced topics and specialized electives to cater to
                                                          diverse career interests.

                                                        • The 20-week internship or applied research project in Semester 3 provides
                                                          valuable practical experience and networking opportunities.

                                                        • French language and culture courses are integrated to enhance students’
                                                          adaptability and effectiveness in the French hospitality and tourism context.

                                                        • The program emphasizes continuous engagement with industry practices
                                                          through seminars, guest lectures, and industry projects to ensure graduates are
                                                          well-prepared for leadership roles in the hospitality and tourism sector.

                                                        • This curriculum is designed to be adaptable and responsive to evolving industry
                                                          demands and academic standards, fostering a dynamic learning experience for
                                                          aspiring professionals in the field of hospitality and tourism management.

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