Master of Science (MSc) in Artificial Intelligence and Data Science

Course Duration: 2 years

Semester 1

  • Foundations of Artificial Intelligence
    • Introduction to AI concepts, history, and applications
    • Machine learning basics: algorithms, supervised and
      unsupervised learning
    • Probability and statistics for data science
  • Data Mining and Analytics
    • Data preprocessing and cleaning
    • Exploratory data analysis
    • Clustering and association rule mining
  • Programming for Data Science
    • Python programming fundamentals
    • Data manipulation with Pandas
    • Visualization with Matplotlib and Seaborn
  • Mathematics for Machine Learning
    • Linear algebra essentials
    • Calculus and optimization
    • Probability theory

Semester 2:

  • Advanced Machine Learning
    • Deep learning fundamentals
    • Neural networks architectures
    • Convolutional and recurrent neural networks
  • Big Data Technologies
    • Introduction to distributed computing
    • Hadoop and MapReduce
    • Spark for large-scale data processing
  • Natural Language Processing
    • Text preprocessing and tokenization
    • Sentiment analysis and language modeling
    • Neural network approaches to NLP
  • Ethics in AI and Data Science
    • Legal and ethical considerations in AI
    • Bias and fairness in algorithms
    • Privacy and data protection regulations

Semester 3:

  • Advanced Data Science
    • Time series analysis
    • Feature engineering and selection
    • Model evaluation and ensemble methods
  • Reinforcement Learning
    • Markov decision processes
    • Q-learning and policy gradients
    • Applications in robotics and gaming
  • Cloud Computing for AI
    • Cloud platforms (AWS, GCP, Azure)
    • Deploying and scaling AI models
    • Serverless computing for AI applications
  • Capstone Project Preparation
    • Research methods and project design
    • Proposal writing and project planning

Semester 4:

  • Capstone Project
    • Work on a substantial AI or data science project
    • Implementing and evaluating a solution
    • Writing a thesis and presenting findings
  • Internship (or Electives)
    • Optional internship in industry or research
    • Alternatively, choose from advanced elective courses:
      ▪ Computer vision
      ▪ Bayesian methods in AI
      ▪ Graphical models
      ▪ Healthcare analytics
  • Professional Development
    • Job search strategies
    • Interview preparation
    • Networking and career pathways in AI and data science

Note: This curriculum blends theoretical knowledge with hands-on experience, preparing students for careers in AI and data science across various industries. It’s essential to incorporate practical projects, internships, and networking opportunities to enhance real-world skills and employability. Additionally, this curriculum aligns with the evolving landscape of AI and data science, emphasizing ethics, big data technologies, and advanced machine learning concepts.

Master of Science (MSc) in International Marketing

The Master of Science (MSc) in International Marketing program is designed to equip students with advanced knowledge and skills in global marketing strategies, market research, consumer behavior analysis, and international business practices. This comprehensive 2-year program integrates theoretical learning with practical applications, preparing graduates for successful careers in the dynamic field of international marketing.

Year 1: Semester 1

  • Global Marketing Strategy
    • Understanding international market dynamics
    • Strategic planning for global expansion
    • Market segmentation and targeting
  • Consumer Behavior Analysis
    • Psychological and sociological factors influencing consumer decisions
    • Cross-cultural consumer behavior
    • Brand perception and loyalty
  • International Business Environment
    • Political, economic, and legal aspects of global markets
    • International trade policies and agreements
    • Cultural dimensions in international business
  • Digital Marketing in Global Context
    • Digital marketing trends and technologies
    • Social media strategies for international markets
    • E-commerce and online branding

Year 1: Semester 2

  • Market Research and Analytics
    • Quantitative and qualitative research methodologies
    • Data analysis for marketing decisions
    • Market forecasting and trend analysis
  • Global Brand Management
    • Brand development strategies across cultures
    • Brand positioning and differentiation
    • Managing brand equity in international markets
  • International Sales and Negotiations
    • Sales techniques for diverse markets
    • Cross-cultural negotiations and deal-making
    • Sales management in global contexts
  • Language for Business
    • Business communication in a multicultural setting
    • Professional writing and presentation skills
    • Language proficiency in key business markets

Year 2: Semester 3

  • Integrated Marketing Communications
    • Advertising and promotion strategies
    • Public relations in international campaigns
    • Multichannel communication planning
  • Strategic Market Planning
    • Developing international marketing plans
    • Budgeting and resource allocation
    • Risk assessment and contingency planning
  • Emerging Markets and Global Expansion
    • Opportunities and challenges in emerging economies
    • Market entry strategies for new territories
    • Sustainable marketing practices
  • Internship or Research Project
    • Practical industry experience or academic research under faculty supervision

Year 2: Semester 4

  • International Marketing Management
    • Managing multinational marketing teams
    • Leadership in cross-cultural environments
    • Corporate social responsibility in global marketing
  • Entrepreneurship in International Markets
    • Launching and scaling ventures globally
    • Innovation and market disruption
    • Venture capital and funding strategies
  • Capstone Project
    • Comprehensive research project or consultancy project in collaboration with industry partners
    • Presentation and defense of findings

This program title emphasizes the focus on strategic marketing approaches tailored for international markets, highlighting the integration of theoretical insights with practical strategies essential for navigating the complexities of global business environments.