Degree – European Academy of Excellence

Master of Science (MSc) in International Marketing

November 12, 2024

by umeshchandrabusiness with No Comment Masters

The Master of Science (MSc) in International Marketing program is designed to equip students with advanced knowledge and skills in global marketing strategies, market research, consumer behavior analysis, and international business practices. This comprehensive 2-year program integrates theoretical learning with practical applications, preparing graduates for successful careers in the dynamic field of international marketing.

Year 1: Semester 1

Global Marketing Strategy
- Understanding international market dynamics
- Strategic planning for global expansion
- Market segmentation and targeting
Consumer Behavior Analysis
- Psychological and sociological factors influencing consumer decisions
- Cross-cultural consumer behavior
- Brand perception and loyalty
International Business Environment
- Political, economic, and legal aspects of global markets
- International trade policies and agreements
- Cultural dimensions in international business
Digital Marketing in Global Context
- Digital marketing trends and technologies
- Social media strategies for international markets
- E-commerce and online branding

Year 1: Semester 2

Market Research and Analytics
- Quantitative and qualitative research methodologies
- Data analysis for marketing decisions
- Market forecasting and trend analysis
Global Brand Management
- Brand development strategies across cultures
- Brand positioning and differentiation
- Managing brand equity in international markets
International Sales and Negotiations
- Sales techniques for diverse markets
- Cross-cultural negotiations and deal-making
- Sales management in global contexts
Language for Business
- Business communication in a multicultural setting
- Professional writing and presentation skills
- Language proficiency in key business markets

Year 2: Semester 3

Integrated Marketing Communications
- Advertising and promotion strategies
- Public relations in international campaigns
- Multichannel communication planning
Strategic Market Planning
- Developing international marketing plans
- Budgeting and resource allocation
- Risk assessment and contingency planning
Emerging Markets and Global Expansion
- Opportunities and challenges in emerging economies
- Market entry strategies for new territories
- Sustainable marketing practices
Internship or Research Project
- Practical industry experience or academic research under faculty supervision

Year 2: Semester 4

International Marketing Management
- Managing multinational marketing teams
- Leadership in cross-cultural environments
- Corporate social responsibility in global marketing
Entrepreneurship in International Markets
- Launching and scaling ventures globally
- Innovation and market disruption
- Venture capital and funding strategies
Capstone Project
- Comprehensive research project or consultancy project in collaboration with industry partners
- Presentation and defense of findings

This program title emphasizes the focus on strategic marketing approaches tailored for international markets, highlighting the integration of theoretical insights with practical strategies essential for navigating the complexities of global business environments.

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Master of Science in Hospitality and Tourism Management

November 12, 2024

by umeshchandrabusiness with No Comment Masters

The Master of Science in Hospitality and Tourism Management is a rigorous two-years program designed to prepare students for leadership roles in the dynamic hospitality and tourism industry, with a focus on the French context. The program provides a comprehensive understanding of hospitality and tourism management principles, strategic planning, marketing, and operational management. Through a combination of theoretical coursework, practical experiences, and industry immersion, students will develop the skills and knowledge necessary to succeed in diverse sectors of the hospitality and tourism industry.

Duration: 2 years (4 semesters)

Year 1: Semester 1

- Tourism Marketing and Destination Management
  - - Marketing strategies tailored to tourism destinations
  - - Destination branding and promotion

- Hospitality Operations Management
  - - Principles of managing hospitality operations
  - - Food and beverage management and service

- Tourism Marketing and Destination Management
  - - Marketing strategies tailored to tourism destinations
  - - Destination branding and promotion

- Financial Management in Hospitality and Tourism
  - - Financial analysis, budgeting, and cost control in the industry
  - - Revenue management fundamentals

- Cross-Cultural Management in Hospitality
  - - Understanding cultural diversity and its impact on hospitality
  - - Interpersonal communication skills in cross-cultural contexts

Year 1: Semester 2

- Strategic Management in Hospitality
  - - Strategic planning and decision-making in hospitality enterprises
  - - o Competitive analysis and industry positioning

- Revenue Management and Pricing Strategies
  - - Advanced revenue management techniques
  - - Pricing strategies for hospitality services

- Sustainable Tourism Development
  - - Principles of sustainable tourism and responsible travel
  - - Environmental and social impacts of tourism

- Customer Relationship Management in Hospitality
  - - Building and managing customer relationships in hospitality
  - - o Service quality and guest satisfaction

- Digital Marketing for Hospitality and Tourism
  - - Utilizing digital tools and platforms for marketing hospitality services
  - - Online reputation management and social media strategies

Year 2: Semester 3

- Internship or Applied Research Project in Hospitality and Tourism (20 weeks)
  - - Hands-on experience in a hospitality or tourism organization
  - - Applied research on a relevant industry topic

- French Language and Culture for Hospitality Professionals
  - - Advanced French language skills for hospitality contexts
  - - Understanding French culture and customs in the industry

- Seminar on Current Issues in Hospitality and Tourism
  - - Exploration of contemporary challenges and trends in the field
  - - Guest lectures from industry professionals and researchers

- Professional Development and Career Management in Hospitality Industry
  - - Career planning and management skills development
  - - Leadership and teamwork in hospitality settings

Year 2: Semester 4

- Specialization Elective 1
  - - Choose from:
      - Luxury Hospitality Management
      - Culinary Tourism and Gastronomy
      - Event Management in Tourism

- Specialization Elective 2
  - - Choose from:
      - Hotel Development and Asset Management
      - Wellness and Spa Management
      - Tourism and Digital Innovation

- Thesis Research and Writing
  - - Research proposal development and thesis preparation
  - - Independent research under faculty supervision

- Graduation Preparation
  - - Final project presentations
  - - Career workshops and networking events

Note:

- This structured curriculum combines foundational knowledge in hospitality and
  tourism management with advanced topics and specialized electives to cater to
  diverse career interests.

- The 20-week internship or applied research project in Semester 3 provides
  valuable practical experience and networking opportunities.

- French language and culture courses are integrated to enhance students’
  adaptability and effectiveness in the French hospitality and tourism context.

- The program emphasizes continuous engagement with industry practices
  through seminars, guest lectures, and industry projects to ensure graduates are
  well-prepared for leadership roles in the hospitality and tourism sector.

- This curriculum is designed to be adaptable and responsive to evolving industry
  demands and academic standards, fostering a dynamic learning experience for
  aspiring professionals in the field of hospitality and tourism management.

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Masters of Science (MSc) in Cybersecurity

November 12, 2024

by umeshchandrabusiness with No Comment Masters

The MSc in Cybersecurity is designed to provide students with in-depth knowledge of
cyber threats, information security, risk management, and advanced technical skills
for defending against cyber-attacks. It prepares students to become professionals who
can design, manage, and implement robust cybersecurity solutions in various
industries.

Course Duration: 2 Years

Year 1: Foundation and Core Knowledge

Semester 1: (30 ECTS)

Cybersecurity Fundamentals (6 ECTS)
- Overview of cybersecurity principles
- Threat landscape
- Confidentiality, Integrity, and Availability (CIA triad)

Network Security and Cryptography (6 ECTS)
- Fundamentals of network protocols and topologies
- Encryption methods and secure communication
- Key management and digital certificates
Operating Systems Security (6 ECTS)
- Security features in Windows, Linux, and Unix systems
- Hardening techniques for operating systems
- Access control and user management
Cyber Law and Ethics (6 ECTS)
- Legal frameworks for cybersecurity in Europe and globally
- Ethical hacking practices
- Compliance with GDPR and NIS Directive
Programming for Security (6 ECTS)
- Introduction to Python, Java, and C for security purposes
- Scripting for automation in cybersecurity tasks
- Secure coding practices

Semester 2: (30 ECTS)

Advanced Cryptography (6 ECTS)
- Asymmetric encryption and Public Key Infrastructure (PKI)
- Blockchain and its security implications
- Cryptanalysis and breaking ciphers
Ethical Hacking and Penetration Testing (6 ECTS)
- Tools and techniques for ethical hacking
- Vulnerability assessment and penetration testing methodologies
- Hands-on lab work with industry-standard tools (e.g., Metasploit, Wireshark)
Digital Forensics and Incident Response (6 ECTS)
- Principles of digital evidence collection and preservation
- Forensic analysis of systems, networks, and mobile devices
- Incident response planning and procedures
Cybersecurity Risk Management (6 ECTS)
- Risk analysis and assessment techniques
- Security policies, standards, and frameworks (ISO/IEC 27001, NIST)
- Business continuity and disaster recovery planning
Research Methodology (6 ECTS) –
- Introduction to academic research methods –
- Data collection, analysis, and interpretation –
- Preparing for dissertation and project work

Year 2: Specialization and Advanced Topics

Semester 3: (30 ECTS)

Cloud Security (6 ECTS)
- Security concerns in cloud computing environments
- Virtualization, container security, and cloud architecture
- Identity and access management (IAM) in the cloud
Cyber Threat Intelligence and Analysis (6 ECTS)
- Threat intelligence lifecycle
- OSINT (Open Source Intelligence) techniques
- Threat modeling and intelligence sharing
IoT Security (6 ECTS)
- Internet of Things (IoT) architecture and communication protocols
- Security challenges in IoT devices and networks
- Securing smart cities and industrial IoT environments
Advanced Malware Analysis (6 ECTS)
- Reverse engineering of malware
- Techniques for analyzing and defending against advanced persistent threats (APTs)
- Sandboxing and dynamic malware analysis
Compliance and Governance in Cybersecurity (6 ECTS)
- Cybersecurity governance frameworks (COBIT, ITIL)
- Regulatory compliance (GDPR, HIPAA, PCI-DSS)
- Cybersecurity audits and certifications

Semester 4: (30 ECTS)

Cybersecurity Project Management (6 ECTS)
- Managing large-scale cybersecurity projects
- Agile methodologies in cybersecurity
- Leadership and team collaboration in cybersecurity settings
Capstone Research Project / Dissertation (12 ECTS)
- Independent research project under academic supervision
- In-depth analysis of a specific cybersecurity problem or technology
- Dissertation writing and defense
Industry Internship (12 ECTS)
- 3–6 month internship in a cybersecurity-related role
- Practical experience with security operations, threat hunting, or vulnerability
  management
- Internship report submission and presentation

Elective Courses: (Choose 1-2 courses, 6-12 ECTS in total)

Artificial Intelligence and Cybersecurity (6 ECTS)
- AI-driven cybersecurity solutions
- Machine learning applications in detecting and preventing cyberattacks
Security in Software Development (6 ECTS)
- Secure software development lifecycle (SDLC)
- Application security tools (SAST, DAST)
- Code review and security testing
Blockchain and Cybersecurity (6 ECTS)
- Fundamentals of blockchain technology
- Blockchain security challenges
- Use of blockchain for enhancing cybersecurity

Additional Program Components:

Workshops and Seminars: Guest lectures and workshops by industry experts on
emerging trends in cybersecurity (ongoing throughout the program).
Certifications: Students are encouraged to pursue industry certifications like
CISSP, CEH, or CompTIA Security+.

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